A needs-research script and tables for recording observations.

For a team that runs interviews before changing a product. The kit does not include conducting the interviews.

What you get: 1 working Excel/Google Sheets workbook with 5 sheets and 25 ready-made formulas (totals, statuses, deadlines and checks calculate on their own), plus a guide and a buyer licence. Yellow cells are for your data, grey cells hold formulas.

Every workbook is pre-filled with one worked example, a fictional 8-person marketing studio, so you can see each formula, status and chart working before you replace the sample rows with your own data.