Helps you find gaps in messaging, consistency and measurement of results.

Intended for: executives, finance people and analysts at small companies. Every example is filled in for the “Analytics & Finance” category, so you adapt it instead of starting from a blank sheet.

What you get: 1 working Excel/Google Sheets workbook with 6 sheets and 86 ready-made formulas (totals, statuses, deadlines and checks calculate on their own), plus a guide and a buyer licence. Yellow cells are for your data, grey cells hold formulas.